Unveiled a few years back, the algorithm - called RankBrain - plays an important role in Google’s ranking factors for search engine results pages (SERPs) results. Google’s AI algorithm is especially worth noting. Artificial Intelligence Will Play a Larger Role in SEOĪrtificial intelligence (AI) is changing how people interact with online content. Let's dive into the 12 SEO trends to watch for in 2022. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2022, allowing you to prepare your SEO strategy accordingly. Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares - to name just a few.
What’s more, some 28% of those searches convert, resulting in a purchase. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. What is SEO? Search engine optimization is an effective way to attract consumers to your online platforms - if you use it right.
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